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Wednesday, 6 September 2017
WhatsApp announces free Business app, will charge big enterprises
WhatsApp is gearing up to finally monetize its messaging app by charging large enterprise
businesses for tools to better communicate with customers. WhatsApp will also offer a
free app to small-to-medium sized businesses, though it hasn’t outlined the specific
functionality
of the app. The enterprise solution will allow global companies “to provide customers
with useful notifications like flight times, delivery confirmations, and other updates”.
“We do intend on charging businesses in the future,” WhatsApp’s Chief Operating
Officer Matt Idema told the Wall Street Journal. “We don’t have the details of monetization
figured out.”
The company did write that it wants to facilitate “someone placing an order with a
local bakery or looking at new styles from a clothing store” and “shopkeepers who use
WhatsApp to stay in touch with hundreds of customers from a single smartphone”,
plus offer “an easier way to respond to messages.”
Perhaps WhatsApp could charge enterprises like “airlines, e-commerce sites, and
banks” to have multiple representatives managing an account or sending high volumes
of messages. It could also charge for artificial intelligence bot functionality or ecommerce
transactions.
WhatsApp also officially announced its closed pilot program for verifying business
accounts with a green checkmark to distinguish them from personal accounts and fakes.
WhatsApp began testing verified accounts for businesses a week ago. Conversations
with businesses are encrypted and they can be blocked. Interestingly, if a business
isn’t already in your phone number contacts, its name will appear as whatever they
register themselves as instead of their number. This could allow WhatsApp to create a
business search engine with optional sponsored results, or let businesses
cold-message people, possibly for a fee.
Alternatively, businesses on WhatsApp may need to be contacted by a user first
before they can respond with organic or sponsored messages. That’s how Facebook
Messenger works, and it’s led to businesses buying “tap-to-message” ads on Facebook’s
News Feed to get people to initiate conversations so the business can follow up
with sponsored messages. Not allowing cold-message ads meshes with WhatsApp
writing that it plans to “make it easier for people to communicate with the businesses
they want to reach on WhatsApp”, emphasis mine.
[Update: WhatsApp now confirms our hunch, telling TechCrunch “Businesses will
only be able to contact people who have provided their phone number and agreed to
be contacted by the business over WhatsApp.”
The company also says that the enterprise solution will initially be free but it does
plan to charge businesses. Some functionality that will be offered by the Business
app and enterprise solution includes the ability to create a verified profile with info
like address, description,
and hours, plus “Features for helping manage customer chats like away messages for
when businesses are not able to respond at the moment.”]
Remember when WhatsApp didn’t want to make money?
It’s a great move.
Messaging is huge, and there is vast scope for bringing brands and businesses on board. It’
s a process that’s been happening for years, predominantly with Asia-based chat apps that l
et users follow official accounts, but enterprising business people in emerging markets have
long found ways to make use of the hugely popular WhatsApp service despite no features.
s a process that’s been happening for years, predominantly with Asia-based chat apps that l
et users follow official accounts, but enterprising business people in emerging markets have
long found ways to make use of the hugely popular WhatsApp service despite no features.
Two years ago I wrote that chat apps were becoming as important as social media for brands
, and that shift has only continued. So it is high time WhatsApp got on board given its insan
e userbase of more than one billion people.
, and that shift has only continued. So it is high time WhatsApp got on board given its insan
e userbase of more than one billion people.
But it wasn’t always that way.
WhatsApp once had a very strict focus on messaging only, with plenty of negative words for
rival companies who dared to mix business with their chat app product
rival companies who dared to mix business with their chat app product
Tuesday, 5 September 2017
Aston Martin’s vehicle lineup will be 100% hybrid by the mid 2020s
Another automaker is vowing to turn its entire lineup a little more green: Aston Martin told
theFinancial Times that it’ll offer vehicles exclusively with hybrid and electric cars by the
middle of next decade.
theFinancial Times that it’ll offer vehicles exclusively with hybrid and electric cars by the
middle of next decade.
It’s not as audacious a goal as it might’ve seemed even just a few years ago; Volvo has
committed to selling only hybrid or electric cars by 2019, and Britain and France have
both outlined plans to ban the sale of non-electric or hybrid vehicles by 2040.
committed to selling only hybrid or electric cars by 2019, and Britain and France have
both outlined plans to ban the sale of non-electric or hybrid vehicles by 2040.
Aston Martin’s announcement is significant because it’s a high-end luxury performance
car maker, however, whose target demographic is precisely motoring enthusiasts. Aston
Martin had previously announced plans to launch its first fully electric car, the Rapid-e, by
2019.
car maker, however, whose target demographic is precisely motoring enthusiasts. Aston
Martin had previously announced plans to launch its first fully electric car, the Rapid-e, by
2019.
Don’t expect news of automakers intending to focus solely on hybrids and electrics to stop
anytime soon; the writing is on the wall, now it’s just a question of in what order the dominoes fall.
anytime soon; the writing is on the wall, now it’s just a question of in what order the dominoes fall.
Logitech’s latest keyboard, The Craft, adds a smart knob called The Crown
Smart knobs have a short and not very illustrious history, but that doesn’t mean they aren’t
cool. That, at least, appears to be the thinking at Logitech, which has just added a smart
knob (or dial if you’d rather) to its newest wireless keyboard. The Crown, they call it — and
the keyboard it sits on is The Craft. Well, they don’t capitalize it that way, but I do.
cool. That, at least, appears to be the thinking at Logitech, which has just added a smart
knob (or dial if you’d rather) to its newest wireless keyboard. The Crown, they call it — and
the keyboard it sits on is The Craft. Well, they don’t capitalize it that way, but I do.
Now, to be honest, comparisons to Microsoft’s Surface Dial aren’t really warranted. That one
is context-sensitive based on where you place it as well as what app you’re in. It’s meant
to turn the Surface Studio into a sort of cyborg creation engine as you wield the pen in one
hand and dial in the other.Basically the Crown lets you control a variety of settings or
interface elements depending on the app: Zoom in Photoshop, exposure compensation in
Lightroom, column in Excel, and so on. We’ve seen things like this here and there, and
Logitech’s is a respectable specimen: understated in design and compatible with major app
s out of the box.
The Crown is more like someone wrote a script that mapped the volume dial on a keyboard
to identify as a human interface device input when you open certain apps. Not exactly
groundbreaking, but if you’re buying a wireless keyboard, why not get one with a sweet knob?
to identify as a human interface device input when you open certain apps. Not exactly
groundbreaking, but if you’re buying a wireless keyboard, why not get one with a sweet knob?
The Craft and the Crown, which sounds like a bar that’s too expensive for me to drink at,
will cost $199 when it hits stores in October.
will cost $199 when it hits stores in October.
Tinder Gold, which lets you see who has liked you, launches today in USA
As Rafiki once said, “It is time.”
Tinder Gold, the dating app’s new premium subscription tier (which includes a feature tha
lets you see who’s already liked you without any swiping) is finally rolling out to the U.S.
lets you see who’s already liked you without any swiping) is finally rolling out to the U.S.
Tinder Gold and Likes You were originally tested in Argentina, Australia, Canada and Mexico
at the end of June. Today, however, the the feature rolls out to all Tinder users across the
globe.
at the end of June. Today, however, the the feature rolls out to all Tinder users across the
globe.
One of Tinder’s greatest obstacles has always been balancing the game of Tinder with the
utility of Tinder. Those who were actually looking for a romantic endeavor were often
nundated with matches that were simply swiping for the sake of swiping. In fact, before Likes
You, the only way Tinder users had access to everyone that liked them was to swipe right on
everyone.
utility of Tinder. Those who were actually looking for a romantic endeavor were often
nundated with matches that were simply swiping for the sake of swiping. In fact, before Likes
You, the only way Tinder users had access to everyone that liked them was to swipe right on
everyone.
Tinder’s Right Swipe Limiter worked well to curb that, but Likes You is a great way to make
some cash on the back’s of users’ insatiable curiosity.
some cash on the back’s of users’ insatiable curiosity.
The company says that more than 1.6 billion swipes go down on Tinder each day around the
world.
world.
“Some users have a lot of time to spend swiping and connecting with new people, but we’ve
found that others want to maximize the time they’re able to spend on the app, and Likes You
gives those users a way to swipe, match, and start chatting seamlessly,” said Tinder
Chief Product Officer Brian Norgard. “Tinder Gold provides subscribers with the fun and
engaging swiping experience they love about Tinder, coupled with the efficiency and control
of being able to see who’s swiped right on them first.”
found that others want to maximize the time they’re able to spend on the app, and Likes You
gives those users a way to swipe, match, and start chatting seamlessly,” said Tinder
Chief Product Officer Brian Norgard. “Tinder Gold provides subscribers with the fun and
engaging swiping experience they love about Tinder, coupled with the efficiency and control
of being able to see who’s swiped right on them first.”
Tinder Gold includes many of the Tinder Plus features, such as Passport, Rewind, Unlimited
Likes, five Super Likes per day, one Boost per month, and other profile controls. And you can’t
forget Likes You.
Likes, five Super Likes per day, one Boost per month, and other profile controls. And you can’t
forget Likes You.
Tinder Gold pricing is still being tested, but the current price is $4.99/month. The company toldBuzzfeed that, during testing in other countries, your average Tinder Gold user received
around 60 percent more matches compared to free Tinder users
around 60 percent more matches compared to free Tinder users
Google reveals the top things people want to find out ‘How to’ do.
Google has a new website compiled using search data and built by its News Lab, working
together with Xaquin G.V., an interactive visual data journalist. The site uses data related to
searches made by users about “How To” do things, which represents a massive amount of
activity on Google, it turns out.
together with Xaquin G.V., an interactive visual data journalist. The site uses data related to
searches made by users about “How To” do things, which represents a massive amount of
activity on Google, it turns out.
Xaquin explains in the visual essay that he was inspired by his own searches, stemming from
a general lack of handiness around the house. I sympathize – I spend a lot of time on
Google trying to figure out how to do relatively basic things like fix a toilet pump or wire a
doorbell.
a general lack of handiness around the house. I sympathize – I spend a lot of time on
Google trying to figure out how to do relatively basic things like fix a toilet pump or wire a
doorbell.
The new site designed by Xaquin working with Google and its Trends tools allows users to
enter whatever country they want into a field to see what the top “how to” searches are for
their region. The relative popularity of things around the house people search to fix are
represented by larger or smaller graphics in a household scene – in Canada, for instance,
it turns out doors are really commonly searched for, as well as fridges and toilets.
enter whatever country they want into a field to see what the top “how to” searches are for
their region. The relative popularity of things around the house people search to fix are
represented by larger or smaller graphics in a household scene – in Canada, for instance,
it turns out doors are really commonly searched for, as well as fridges and toilets.
The essay also examines the top 100 ‘How To’ searches made worldwide to see what people
generally needed assistance with, and those results are very illuminating. Xaquin broke them
down into categories, with visual representations of how popular each is.
generally needed assistance with, and those results are very illuminating. Xaquin broke them
down into categories, with visual representations of how popular each is.
People want to know how to make pancakes, make money, lose weight and boil eggs. People
really, really want to know how to kiss, get pregnant, and tie a tie. And if you’re actually
curious about how to do those things, too, you can click through on any result graphic to be
taken to the actual Google results.
really, really want to know how to kiss, get pregnant, and tie a tie. And if you’re actually
curious about how to do those things, too, you can click through on any result graphic to be
taken to the actual Google results.
The site is responsively designed and looks great on mobile. Google News Lab Data Editor
Simon Rogers told me that a focus on mobile performance is a priority for its experiments in
visual storytelling, given how much of the audience accesses via mobile devices.
Simon Rogers told me that a focus on mobile performance is a priority for its experiments in
visual storytelling, given how much of the audience accesses via mobile devices.
Rogers also said that projects like this help Google explore what its data might be able to do
in terms of telling stories and fueling interesting developments in data journalism.
in terms of telling stories and fueling interesting developments in data journalism.
How the Essential Phone won me over completely.
Still, Essential saw something missing in the now very mature smartphone market, and led by Android creator Andy Rubin, set out to address that gap.
The Essential Phone (PH-1 by technical model name) is the fruit of that labor, created by what seems like an impossibly small team, that number under 100 and for much of the device’s development, actually numbered far fewer. It’s an Android smartphone, and it’s most remarkable feature is probably it’s nearly full-face display, which leaves only a thin rectangle of black bezel at the bottom, along with a cutout for the front-facing camera at the top.
But after having used the Essential Phone for a few weeks, the standout feature isn’t the display (or the modular magnetic attachment on the back of the device, which supports the Essential 360 camera and other future accessories). Instead, it’s something far less tangible: The ability of the phone to elicit an emotional reaction – something that very few smartphones today can achieve, and certainly not to the same extent.
The stated goal of Essential is to create a “lovemark” for Android smartphones, something that hasn’t really happened yet in the North American market. That’s according to Essential President Niccolo de Masi, who told me that Essential hopes to achieve the kind of relationship with its customers that Apple has managed to secure with its iPhone fans.
Based on my experience, this is exactly what Essential has managed to do. Using their first smartphone felt a lot like using my first iPhone, which was the iPhone 3G (the first model commercially available in Canada). And I don’t mean that to say that the experience felt unfinished or rough around the edges, but rather that the Essential Phone invokes a certain kind of joy.
It’s rare for any kind of smartphone to evoke an emotional response from me these days; the technology is generally too commonplace, and iterative, with not much in the way of large technological leaps or feature additions with each successive generation and device model. Generally speaking, with current phones, I can appreciate their technical achievements, but none have come close to matching that iPhone 3G in terms of a sense of personal attachment
The Essential Phone (PH-1 by technical model name) is the fruit of that labor, created by what seems like an impossibly small team, that number under 100 and for much of the device’s development, actually numbered far fewer. It’s an Android smartphone, and it’s most remarkable feature is probably it’s nearly full-face display, which leaves only a thin rectangle of black bezel at the bottom, along with a cutout for the front-facing camera at the top.
But after having used the Essential Phone for a few weeks, the standout feature isn’t the display (or the modular magnetic attachment on the back of the device, which supports the Essential 360 camera and other future accessories). Instead, it’s something far less tangible: The ability of the phone to elicit an emotional reaction – something that very few smartphones today can achieve, and certainly not to the same extent.
The stated goal of Essential is to create a “lovemark” for Android smartphones, something that hasn’t really happened yet in the North American market. That’s according to Essential President Niccolo de Masi, who told me that Essential hopes to achieve the kind of relationship with its customers that Apple has managed to secure with its iPhone fans.
Based on my experience, this is exactly what Essential has managed to do. Using their first smartphone felt a lot like using my first iPhone, which was the iPhone 3G (the first model commercially available in Canada). And I don’t mean that to say that the experience felt unfinished or rough around the edges, but rather that the Essential Phone invokes a certain kind of joy.
It’s rare for any kind of smartphone to evoke an emotional response from me these days; the technology is generally too commonplace, and iterative, with not much in the way of large technological leaps or feature additions with each successive generation and device model. Generally speaking, with current phones, I can appreciate their technical achievements, but none have come close to matching that iPhone 3G in terms of a sense of personal attachment
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